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Job Title: Marketing Manager

Company: Global Asset Management

Corporate Title: Marketing Manager Salary Range: Generous Package
Location: Singapore Date Open: 12/2/2019

Responsibilities / Duties:

  • Reporting to the Head of Marketing, Asia Pacific, the Marketing Manager, Asia Pacific assists with the development and execution of the regional Marketing strategy, coordinates key Marketing-related activities and deliverables across 10 markets, and provides invaluable day-to-day planning and connectivity back into the global head office.

  • Work closely with the Head of Marketing for Asia Pacific, local Marketing teams, Distribution partners and specialised areas (Content, Digital, etc.) to execute regional Marketing plans

  • Coordinate and implement key Marketing initiatives focused on building awareness of ASI’s investment capabilities and solutions, and help drive sales of key strategies

  • Help manage the regional promotional budget, regional and global campaigns, local market initiatives, regional events and strategic priorities, and the development of Marketing/Distribution resources

  • Enable the Head of Marketing, Asia Pacific to focus on high-level planning and strategy in conjunction with the Asia Pacific business heads and Global Marketing heads

  • Play point on monthly Marketing activity reporting to fulfil regional and global requirements

  • Actively participate as a member of the Asia Pacific Marketing Leadership team and help coordinate agendas for bi-weekly and ad hoc meetings

  • Manage regional agencies, as necessary, for design and production, advertising and media planning/buying

Requirements / Qualifications:

  • Experience preferably in asset management and financial services; work experience in a regional role an advantage

  • A broad understanding of Marketing disciplines ranging from advertising, digital, events management, PR, content marketing and Marketing Automation to research and data analytics

  • A commercial mindset with an understanding of investor/client needs across various business channels (Notably institutional and wholesale)

  • Strong interpersonal and communication skills with a proven ability to lead, collaborate, drive results and operate effectively in a multi-cultural, multi-channel global organization

  • Proven track record of delivering well-coordinated, integrated Marketing activity that delivers results

  • Ability to interact, influence and communicate effectively with all levels of the organisation and across business lines; respect for diversity of opinions and styles

  • Proficiency working in a demanding, fast-paced environment, and handling multiple competing priorities and projects with high-quality output